Category Archives: Projects

Dixons Smart Home

As along standing and trusted parter of Dixons Carphone, The Valley Group were commissioned to build their new Harrods Smart Home concession.

Built to the highest quality that is expected in Harrods we delivered successfully to a demanding timescale.


Iconic American musical instrument brand Fender, commissioned The Valley Group to develop, manufacture and install and new suite of POS, to present their brand in a contemporary way within the European retail environment.

Fender needed a partner who understood the different retail landscape and we were the perfect fit.

Peek & Cloppenburg

Peek & Cloppenburg is an international retail clothing department chain with headquarters in Germany.

Valley were briefed to consult and execute on their Endless Aisle, E commerce proposition.

The project consisted of a large quantity of shop in shops with very clever retail technology built into it to allow the shopper to browse and buy. 

Peek and Cloppenburg are now a multi channel retailer and this helped enormously to launch their position in the market and have seen a good ROI from this.


What do you get when 200 employees from different teams are designing and producing packaging, signage and POS without a streamlined process or brand oversight?

Duplicated work, loss of brand integrity and a lot of wasted money. In fact, when the Gillette team did the sums, it was estimated that a solution could save P&G over €30 million in one year alone.

Our web-based, tablet friendly management system allowed users to access predefined, brand-approved templates. Pre-defined copy, barcodes, legal blurb and other assets were loaded so users could drag, drop and save files. We also developed an approval routing system, all pre-defined by each user’s role within the organisation. The most impressive feature was a send-to-printer function whereby an approved file would be assigned an item code and sent to the printer. The printer reconciled the code, tied it back to the pre-approved assets and produced and shipped the item in question.

All of this delivered in 90 days, presented to P&Gs executive committee and given the green light for further funding and development.

Virgin Money

Virgin Money wanted a solid company to help transform their banking branches in to the relaxed and informal experience that they are today.

Valley was tasked with delivering many elements including window displays, literature holding units and internal communication displays with an emphasis on quality, robustness and an ability to turn around new requirements at speed and with the minimum of fuss.

The Health Lottery

In December 2014 Valley were commissioned by The Health Lottery to manufacture 7,500 kiosks for installation in retail outlets throughout the UK.

Never ones to shy away from a challenge, Valley made maximum use of our flexible resources to scale up and begin work, delivering the project from start to finish in just 3 weeks – no mean feat when considering that one of those 3 weeks included Christmas.


Berluti have been making shoes of exceptional quality and character since 1895. In 2015, 120 years later, Berluti turned to Valley, a business of equal heritage, to help create the “Patina of Time” in the windows of their boutique stores across the globe.

Valley were privileged to be able to work alongside Berluti and renowned American artist Tobias Tovera to ensure that the Berluti patina was honoured as an art in and of itself in these incredibly beautiful window displays.


We’ve worked with PlayStation since the launch of the PS4 console in November 2013.  Supporting the launch with pan-European qualitative and quantitative research, we engaged with shoppers at store level to gauge their reaction to the in-store PS4 experience.

The aim was to find out whether it matched the buzz, excitement and anticipation created by other media used in the run-up to launch. We now work with PlayStation on pan-European campaigns, covering all the key disciplines: insights, research and planning, idea generation, conceptual design, campaign toolkits, copywriting, asset generation, artworking, production and fulfilment.

Silver Cross

Silver Cross is one of the world’s leading nursery brands. A nursery specialist founded in Yorkshire in 1877, it remains famous for its coach built baby carriages.

With Valley as a long-standing and trusted partner, our two family-owned businesses have together delivered a retail presence that draws on the renowned and prestigious history of the brand, whilst ensuring that every expectation of today’s fully-informed, retail-savvy shopper is exceeded at the point of sale.

Thomas Sabo

Situated within premium retailers nationwide, Thomas Sabo desired an in store presence to reflect their core brand values with the ability to present a vast array of disparate products through both traditional and digital routes.

Valley designed a concept which draws on the company’s values, offering creativity, simplicity and elegance synonymously.


KAO appointed us as their lead shopper marketing agency in 2012. Working exclusively for the John Frieda brand our partnership has seen John Frieda strive to re position themselves as a premium haircare brand.

By taking a strategic approach to the retail space, and carefully planning around category and wider media touch points we have supported John Frieda throughout their recent transformation. We pride ourselves in looking after all aspect of the shopper journey for John Frieda, from managing retail relationships, insight, design ideation, retail design and more recently effective and results driven experiential work.


Valley were chosen to design a concept that would be used to reformat 112 new stores and ultimately differentiate HP from the competition. Each module was formed to ensure that the needs of different shoppers across the shopper journey are taken into account. The result was a design concept that not only differentiates HP from competitors, but also utilises a distinct brand identity leveraging the best of execution references from the HP family.


Valley have been commissioned by Microsoft for a number of POS and in store projects over the years. Perhaps most notably, Valley India were chosen to design, manufacture and install display units nationwide.

The company began by gaining insight from a shopper perspective making full use of the information and expertise provided by The Shopper Agency.  Valley’s precision, unparalleled experience and knowledge of the market led to perfectly executed projects, on-time, on-budget, on-brand. 

This experience has also been demonstrated for Microsoft in a number of other projects. POS units were designed and created for Xbox 360 and work by Valley’s subsidiary The Shopper Agency enabled Microsoft to get fantastic standout in Argos over Christmas, ultimately aiding their 24% sales growth.


EMEA Retail implementation for Beats
1109 retail stores across 16 retail fascia’s throughout Europe and growing. Valley was given the opportunity and delivered one of the largest projects of its kind and is continuing to make this a success.

Below are some the retailers we visit most weeks

Dixons Retail – UK
Dixons Travel – UK, Ireland, Belgium, Denmark
FNAC – France
Boulanger – France
Media Markt – Germany, Austria, Netherlands, Poland, Spain, Russia, Greece, Sweden
Saturn – Germany, Austria, Netherlands, Italy, Luxembourg
Vodafone – Germany
Media World – Italy
SGM – Italy
Worten – Portugal
Migros – Switzerland
Manor – Switzerland
Expert – Norway
Elkjop – Norway
Musica – South Africa


Over 10 years of experience working with LG

Over the years  we have delivered many successful programs from full stores to shop-in-shop environments to simple POS. All projects have had one thing in common – to increase ROI and engagement with the brand.

Akzo Nobel

Manufactured for more than 80 years, Dulux paint has an enviable and established reputation for quality with homemakers.

Dash – the first Dulux dog – makes his debut in a black & white advert in 1961 and The Dulux dog Spud celebrated his 50th anniversary in 2011. The Dulux brand values remain true to its founding principles: Inspiring, Uplifting, Authentic and above all a trusted friend that can be relied on for every occasion.

For over 10 years Valley have been upholding these principles and taking the Dulux message to the shopper in the highly competitive DIY and trade sectors. By bringing colour to life and by establishing itself as a ‘decorating partner’ the Dulux approach enables the brand to demonstrate that it is there to help consumers at each stage as they transform their home.

Valley helps ensure that the message is delivered loud and clear at retail.


Valley have worked with Dixons Retail Duty Free team to develop, build and install new furniture (tables and wall units) in Heathrow T5 and Gatwick. These stores have been labelled Dixon’s ‘stores of the future’ by their CEO.


Intensive shopper research was done on this project for Amtico which resulted in a win for Valley for “Best in Class- Shop in Shop”. Augmented reality was incorporated in the unit to demonstrate the look and feel of your home.

The unit was installed into their top retailers across the UK and Middle East and they continue to deliver a good return.


When SAB Miller needed to create a retail display for Tesco’s ‘Store of the Future’, they turned to Valley to develop and deliver a solution that spoke of the effortless style, creativity and authenticity that are at the core of the Peroni brand.

Our display utilised premium quality materials, simple and elegant design touches and the latest digital technology to create an outstanding retail presence. Peroni’s newly designed bottle “floated” effortlessly at the heart of the unit, lending an eye-catching air of mystique.


Our relationship with Blacks started with an assessment of their existing retail furniture. From this we applied our Smart Thinking philosophy to ascertain what was needed to revitalise the look and feel of this store estate.

With insight in hand we set about designing, developing and delivering what is seen in store today – a retail space that has refreshed the brand and delivered promising new levels of performance. 

Steve White, Group Marketing Director, wrote:
“As always, it’s great to work with a proactive, forward thinking company. It makes life easier. Valley certainly know about the shopper and the retail environment, and execute each project to a great standard.”


Disney launched their highly successful Infinity gaming platform in 2013, in partnership with Valley’s design, manufacturing, retail technology and retail support expertise.

Placing a figure on to an Infinity retail display triggers character-specific video content, bringing each toy to life in front of the shoppers eyes. Valley has delivered over 1,500 Infinity displays to 12 different territories across the globe and ensures that they are maintained, refreshed and working at all times in order to deliver maximum ROI. Infinity was the best-selling game in the Hybrid category during Christmas 2014 and has generated over $500million for Disney with over 3 million starter packs sold and counting.


Valley loves working with one of the world’s most recognisable fashion icons.

Anyone can make a pair of blue jeans but Levis Strauss & Co made the first blue jean on the 20th May 1873 and ever since has become synonymous with style and design. For over four years Valley has been working closely with Levi teams in San Francisco and Brussels to help create and deliver their in store brand proposition across EMEA.

In 22 countries, more than 500 stores and regularly in excess of over 4,000 individual campaign components, Valley’s precise project planning delivers the Levi story with military precision.

LK Bennett

This innovative window display used clever printing to appear as draped curtains and portray an air of elegance whilst remaining in touch with the LK Bennett brand identity. This display was used in LK Bennett across the globe including London, New York and Abu Dhabi.


When Mars Chocolate wanted to revolutionise their in-store solutions across all retail sectors they turned to Valley as their leading supplier of temporary in store displays.

Firstly, by evaluating their existing routes to market, we set about advising and helping affect change that has resulted in increased speed to market, greater retail compliance, reduced costs and improved ROI on their in-store activity. However, at Valley we are never satisfied and continue to look for year on year improvements for our client, resulting in a long standing relationship spanning almost twelve years.

Through all brands and across all sectors, we are proud to be working with one of the worlds most recognised companies.

Tag Heuer

TAG Heuer is synonymous with quality, resilience and iconic style.

When developing their first UK shop in shop concept, the in-house TAG Heuer design team selected Valley to manufacture and install a number of visual merchandising elements including window display units and specialist niche displays for the store walls. In keeping with TAG Heuer’s unique design style, the very highest quality materials such as leather, polished acrylic and brushed aluminium were used in all of these display elements, in keeping with such luxury goods.