Category Archives: Events

Festival of Marketing
5th-6th October 2016

LOCATION: Tobacco Dock, London

 

The Festival of Marketing is a unique experience where ambitious marketers can discover, learn, celebrate and shape the future together.

With more than 200 speakers, workshops, awards, experience rooms and training, it is the only event that truly reflects the creative, strategic and tactical job that marketers do.

For tickets to events please feel free to contact Heidi_Lawson@thevalleygroup.com and she will be happy to help. 

AR and VR World
18th-20th October 2016

LOCATION: ExCel London

 

This event will demonstrate the commercial potential of both virtual and augmented reality. Experts in the field will hold debates and offer networking opportunities for an industry that is forecast to generate over 80 billion dollars worth of revenue by 2025. Don’t miss out! 

For tickets to events please feel free to contact Heidi_Lawson@thevalleygroup.com and she will be happy to help. 

POPAI Awards
4th October 2016

LOCATION: Lancaster Hotel, London

 

The 10th annual POPAI Awards will be held at the Lancaster London Hotel, celebrating the best in the business in retail marketing excellence.

POPAI has reserved rooms at the Lancaster Hotel for the evening and requests that when booking over the phone, people should quote POPAI to receive discount. 

For tickets to events please feel free to contact Heidi_Lawson@thevalleygroup.com and she will be happy to help. 

Ane Brentford – World Record Holder!

The Skydive Empuriabrava Challenge is a unique event, running World Record events in two orientations on the one drop zone.

The famous French load organiser Patrick Passe assembled a group of 106 belly-flying skydivers, with 20 on the ‘bench’, aiming to break the FAI large sequential world record. Babylon and friends drew a veritable crowd of 104, with 50 on the bench, aiming to build a European record.

Now, I will never claim to know ANYTHING about sky diving but what I do know is that one of our very own Valley Project Managers- Ane, was one of these “belly flying skydivers” and aided the success of the group to ensure they achieved not just one, but four World Record Jumps- back to back!

HP India – Chennai Store

Valley India was selected to produce this innovative flagship store on behalf of HP at Phoenix Market City a fabulous new Retail development near Chennai, formerly known as Madras. Each module was designed to ensure that the needs of different shoppers across the shopper journey are taken into account, from a design concept that differentiates from competitors and utilises a distinct brand identity leveraging the best of execution references from the HP family.

Valley India has been charged with a number of similar store design and fit out programmes across the whole of India to create consistency across HP Stores throughout the region using this flexible system of unitary which can be adapted to different permutations and combined in an optimal way to fit the different environments, locations and consumer profiles in order to drive premium brand experience & experiential shopping with a minimal aesthetic and strategic visual positioning.

Innovative AdiZero Golf Shoe Display nominated for POPAI Award

Adidas Golf launched its breakthrough AdiZero Golf Shoe in January 2013. Marketed as the lightest Tour Shoe on the market, the launch display unit, designed and produced by Valley Group, was nominated for its category award during the recent Marketing Week Live exhibition at Olympia, London. Winners will be presented with either Gold, Silver or Bronze Awards at a prestigious industry dinner in London on 1st October.

The advertising programme for this groundbreaking show was fronted by Tour professional Sergio Garcia and other key tour players in the Adidas stable. The main theme of the campaign was the light weight of the shoe, so Valley’s brief was to develop a display that would instantly project this message to the consumer was key, hence the idea of trying to make the shoe float.

As a result of the media marketing campaigns undertaken by the brand, driving consumers to store, the ‘Floating Shoe Display’ made the shoe instantly recognisable when consumers came to try and purchase. As a result, the AdiZero Golf Shoe has been the fastest selling shoe on the market since its launch and consequently, propelled the shoe to the number one fastest selling shoe in the 1st Quarter of 2013.

A total of 3500 units were manufactured by Valley, 2000 for the UK market and 1500 for the US market. These were then installed into the targeted retail environments of On Course Golf Pro Shops & Specialist Golf Retail Outlets. Produced from synthetic nylon shoelaces stretched over a wire framework, the wire frame was shaped into the desired form and then fed through the centre of the lace. Once completed the Golf Shoe was fitted into place so it gives the impression that the shoe is suspended and floating on its laces.

Adidas Golf also ran a competition for all the Pro Shops where the shoe is stocked, to win a pair of shoes for the Pro. In return the Pro’s had to send in a photograph of their store display to qualify. Adidas received over 700 entries and then they commissioned their sales teams to visit each of their regional Pro Shops that had not entered in order to ensure the POS support delivered was being utilized. To date they have a 95% success rate in the display having been utilised, as a result of the competition and the store visits.

Adidas ran multi level media campaigns to support the launch of the shoe all based on the lightweight story. Advertising was undertaken in the following areas: Sky TV linked to all golf shows and Tournament Coverage, Golf Magazines, Internet (golf web sites Such as HowDIdIDo.com and virally on YouTube) Billboards & Bus Shelters & Public Transport.