Category Archives: Life in the Retail Space

The Shopper Agency

As we all know the retail world is going through challenging times. Retail aesthetics are going above and beyond and people no longer expect good design, they expect excellence.

This month The Shopper Agency have taken over the publication to bring us insight into driving experiential ideas to the retail space.

In December we also see news from Sainsbury’s looking to reduce checkout times and Google taking on North Americas largest advertising space.

We are delighted to have articles from Kate Hardcastle, Martin Fawcett and Iain McCue discussing the importance and engagement greater retail experiences can bring to brand marketing.

In the run up to Christmas The Shopper Agency also share with us a small sample of insight taken from their study on Who’s retailing their promises this Christmas.

Digitising the Retail Space

As we all know the retail world is going through challenging times. Retail aesthetics are going above and beyond and people no longer expect good design, they expect excellence.

In this month’s LIFE IN THE RETAIL SPACE, we explore the future of retail marketing. As technology increasingly influences our every day lives, brands and retailers turn to innovations in mobile marketing and iBeacons to aid the shopper journey – every step of the way.

This month, we saw John Lewis working with Stibo Systems’ to develop digital content, while online fashion retailer ASOS invest in a pioneering digital strategy.

We are delighted to have articles from Kate Hardcastle, Martin Fawcett, and Mark Aubin discussing the benefits of using innovation technology within the shopper journey.We also look at the rise of iBeacon technology, best practice for mobile marketing, and our trip to New York for NRF’s Annual Convention & EXPO – Retail’s BIG Show 2015.