What do you get when 200 employees from different teams are designing and producing packaging, signage and POS without a streamlined process or brand oversight?
Duplicated work, loss of brand integrity and a lot of wasted money. In fact, when the Gillette team did the sums, it was estimated that a solution could save P&G over €30 million in one year alone.
Our web-based, tablet friendly management system allowed users to access predefined, brand-approved templates. Pre-defined copy, barcodes, legal blurb and other assets were loaded so users could drag, drop and save files. We also developed an approval routing system, all pre-defined by each user’s role within the organisation. The most impressive feature was a send-to-printer function whereby an approved file would be assigned an item code and sent to the printer. The printer reconciled the code, tied it back to the pre-approved assets and produced and shipped the item in question.
All of this delivered in 90 days, presented to P&Gs executive committee and given the green light for further funding and development.
We’ve worked with PlayStation since the launch of the PS4 console in November 2013. Supporting the launch with pan-European qualitative and quantitative research, we engaged with shoppers at store level to gauge their reaction to the in-store PS4 experience.
The aim was to find out whether it matched the buzz, excitement and anticipation created by other media used in the run-up to launch. We now work with PlayStation on pan-European campaigns, covering all the key disciplines: insights, research and planning, idea generation, conceptual design, campaign toolkits, copywriting, asset generation, artworking, production and fulfilment.
Silver Cross is one of the world’s leading nursery brands. A nursery specialist founded in Yorkshire in 1877, it remains famous for its coach built baby carriages.
With Valley as a long-standing and trusted partner, our two family-owned businesses have together delivered a retail presence that draws on the renowned and prestigious history of the brand, whilst ensuring that every expectation of today’s fully-informed, retail-savvy shopper is exceeded at the point of sale.
We are currently looking for a Senior Creative to join us and craft award winning, innovative work. You should be an integrated thinker with digital/ interactive knowledge and the ability to develop our current offerings, capitalising on the core skills of the wider team. This is a senior role which will act as a number 2. to our Creative Director so confidence and leadership skills are as important as conceptual creative skills.
Our Milan offices are currently looking for a Junior Creative Artworker with a distinct creative flair. You will take artwork briefs direct from the client and therefore the role demands a consistent and accurate approach to layout and design, in order to fulfil the brief within agreed timescales. The role requires taking personal responsibility for client liaison on allocated jobs and therefore efficient time management is an important requirement.
Valley are looking for an SEO Account Executive to support the SEO Manager in managing search programs and providing recommendations to optimise web content and other materials. The role also involves performing technical audits, analysing, reporting and providing insights based on performance metrics. As such, an in-depth understanding and genuine interest in online marketing and search marketing is preferred.
This position requires a creative thought leader who will develop advertising communications across Valley’s subsidiary businesses. The role involves collaborating with the Creative Director as well as agencies such as The Shopper Agency in order to develop creative digital plans and manage implementation and execution of digital plans and concepts. The role places a strong emphasis on digital solutions and therefore, an in depth knowledge of online platforms and tools is required.
The role of Digital Innovation Manager involves identifying and developing new initiatives to enhance existing digital products of business ideas. Development occurs through both research and ideation workshops with colleagues, and therefore, as Digital Innovation Manager, you should offer a strong understanding of emerging technologies and digital trends. Proven experience in a wide range of technical positions is preferred, as is experience in leading projects and participating in ideation workshops.
A senior client executive works to successfully maintain, develop and grow at least one strategically important client. The role involves aiding managers to establish relationships with potential clients, and ultimately manage projects in order to exceed client expectations and maintain long term partnerships. The ideal candidate will be self motivated and ambitious with a well rounded knowledge of the retail marketing world, and the ability to effectively build strong, lasting relationships in a culturally diverse environment.
Valley Chicago are looking for a PR and Marketing Executive with at least 3 years experience in the field. Are you an ambitious self-starter with experience in executing successful PR and marketing campaigns that yield tangible results? Comfortable working in a fast-paced environment and dealing with lots of different departments, including senior leadership teams? And finally, are you creative with stringent attention to detail and have excellent writing and storytelling skills? If so, You’ve come to the right place!
Valley’s New York office are looking for a Creative Director to create and lead brilliant work that inspires our clients and employees. You will work in conjunction with the senior management team and will oversea the idea generation on major projects and pitches. You should be able to demonstrate an impressive track record of delivering innovative ideas in a creative agency and show a diverse range of brand experience with a strong portfolio and passion for all things design.
I broke the internet?…
The ongoing lovefest with the Kardashians and crew continues – a summer of Glasto, Cait and oil slicked derriere’s. The truth is though, as many UK multi channel businesses fail to prepare – you might experience a bit of Internet breakage yourself… or a website, at least…or in my case, my tablet out of sheer frustration!
I was born for Internet shopping, despite having a quite ‘hippy-heart’ – the ease, slickness and speed allow me to “multitask” in an airport lounge, back of a cab, or calm myself when I wake from slumber to remember I need an astronaut replica outfit, aged 6, for Friday.
I am a champion for a real life, retail experience, and save myself for the good stuff out of work. The places where it’s a joy to shop. But, day to day, awkward to find, and high demand times – eg Christmas – I’m a big online fan. When it’s done right… So, as I speed from seminar to my next client, the only way for me to benefit from sale shopping is via my mobile, online.
With a big shopping list, I visit 5 National retailers and try to order. A couple of sites are ‘ok’ – they have annoying glitches – eg allowing you to browse, select and ‘add to basket’ before telling me it’s out of stock. A further site seems to have some menu ‘ mash-up’ problem where it’s search facility becomes random – I presume due to sale traffic. The final two websites are so bad, I feel I have gone back in time.
They throw me out of the site, freeze and empty my basket – is it Black Friday all over again? Hours later, then days later, I manage to place some orders – which I will live to regret. Over the following weeks we experience orders that never arrive, items cancelled – but no funds returned, a bit of fraud from one of the courier companies who took a shine to our items, and nearly a month later – still awaiting goods and refunds.
Of course, I have experience in the retail world and can stand up for my rights – but what about those who can’t. Investigating how many customers have taken to social media and forums about similar experiences with the same retailers – I find the complaints are in abundance.
Every year, the cost to the UK businesses due to poor customer service, grows. Is it really acceptable to survive as a business on a ‘take now’ culture? The wise brands ?know it’s not. Take a look at the new Harvey Nichols Rewards programme. It’s smart, intelligent and it shows appreciation at every spend level. Allowing the customer to sit in the driving seat, they can customise their own rewards, get daily benefits like free coffees and smoothies, and link in their instagram.
It’s the companies that celebrate and love their customers that will survive and thrive. So instead of breaking the Internet this summer, let’s go back to those hippy days and make it a ‘summer of love’.
Hi it’s my pleasure to welcome you to our new website.
I would like to introduce you to my business, a group of retail marketing specialists working together to achieve the best possible results. Valley is now over 120 years old, started by my great grandfather and to this day still continues to lead the way.
Today we offer a fully integrated service from on-line to off-line, allowing us to engage the shopper on every step along their journey.
Take a look around to discover a little bit more about us.
We’re shaping retail futures by creating compelling creative ideas that resonate with shopping audiences across the globe.
With our creative hubs spread worldwide we are ideally positioned to understand shopper influences, local cultures and audiences giving great foundations to our creative solutions.
Communicating to shoppers in retail through brilliant creative ideas has been central to the Valley Group’s thinking for over 30 years. We combine innovation with creativity to execute ideas that shape brands and retailers in how they communicate with their shoppers.
Check out some of the brilliant brands we have worked with HERE
Manufacturers of In-store displays. Valley’s ‘Smart Thinking’ philosophy continues right through everything we do, including the development & manufacturing of In-store display solutions.
Here our highly experienced and talented teams work together to ensure that both quality and commercial goals are achieved and, unsurprisingly, in many cases exceeded. Rigorous testing, 3D printing and prototyping procedures are followed, guaranteeing ‘right first time’ production with deadlines being met no matter how challenging.
A seamless process guaranteeing our clients speed to market.
Find out more about Valley’s ‘Smart Thinking’ HERE