Maisie the Marketer… not the dog

 

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Hello,

I just thought I would write a quick introduction and explanation before I proceed to blog in a way which can be described as far from expert. My name is Maisie Richardson and probably the most interesting thing about me is that I have been lucky enough to be blessed with the same name as the Valley’s dog (I’m sure that’s why James gave me this job…)

I am currently studying at the University of Leeds, working towards achieving my MSc International Marketing Management, following the successful completion (thank goodness) of a BSc International Management with American Business Studies from the University of Manchester. During my time as an undergrad I was lucky enough to also study at Emory University in Atlanta, so if, upon reading some of my blogs, you notice any “American-isms” or “Southern-isms” to be exact, I can only apologise!!

I was drafted in to take care of some of the marketing and PR for Valley around 2 years ago now, and since then my role has evolved to include showing off my not so expert skills in the world of blogging and acting as editor of the wonderfully successful Life in the Retail Space. I wouldn’t call myself a novice but I am here to learn and improve, so if you have any comments or suggestions please feel free to get in touch- I don’t bite (neither does Maisie 2 fortunately)!!

I intend to post a few blogs a month but if you’re sitting on the edge of your chair in anticipation for the next one, feel free to follow @thevalleygroup on Twitter or  Linkedin, where there will be a number of jaw dropping, out of this world, unbelievably exciting articles and blogs posted most days- Enjoy!

Thomas Sabo

Situated within premium retailers nationwide, Thomas Sabo desired an in store presence to reflect their core brand values with the ability to present a vast array of disparate products through both traditional and digital routes.

Valley designed a concept which draws on the company’s values, offering creativity, simplicity and elegance synonymously.

KAO

KAO appointed us as their lead shopper marketing agency in 2012. Working exclusively for the John Frieda brand our partnership has seen John Frieda strive to re position themselves as a premium haircare brand.

By taking a strategic approach to the retail space, and carefully planning around category and wider media touch points we have supported John Frieda throughout their recent transformation. We pride ourselves in looking after all aspect of the shopper journey for John Frieda, from managing retail relationships, insight, design ideation, retail design and more recently effective and results driven experiential work.

Microsoft

Valley have been commissioned by Microsoft for a number of POS and in store projects over the years. Perhaps most notably, Valley India were chosen to design, manufacture and install display units nationwide.

The company began by gaining insight from a shopper perspective making full use of the information and expertise provided by The Shopper Agency.  Valley’s precision, unparalleled experience and knowledge of the market led to perfectly executed projects, on-time, on-budget, on-brand. 

This experience has also been demonstrated for Microsoft in a number of other projects. POS units were designed and created for Xbox 360 and work by Valley’s subsidiary The Shopper Agency enabled Microsoft to get fantastic standout in Argos over Christmas, ultimately aiding their 24% sales growth.

Beats

EMEA Retail implementation for Beats
1109 retail stores across 16 retail fascia’s throughout Europe and growing. Valley was given the opportunity and delivered one of the largest projects of its kind and is continuing to make this a success.

Below are some the retailers we visit most weeks

Dixons Retail – UK
Dixons Travel – UK, Ireland, Belgium, Denmark
HMV – UK
FNAC – France
Boulanger – France
Media Markt – Germany, Austria, Netherlands, Poland, Spain, Russia, Greece, Sweden
Saturn – Germany, Austria, Netherlands, Italy, Luxembourg
Vodafone – Germany
Media World – Italy
SGM – Italy
Worten – Portugal
Migros – Switzerland
Manor – Switzerland
Expert – Norway
Elkjop – Norway
Musica – South Africa

LG

Over 10 years of experience working with LG

Over the years  we have delivered many successful programs from full stores to shop-in-shop environments to simple POS. All projects have had one thing in common – to increase ROI and engagement with the brand.

Akzo Nobel

Manufactured for more than 80 years, Dulux paint has an enviable and established reputation for quality with homemakers.

Dash – the first Dulux dog – makes his debut in a black & white advert in 1961 and The Dulux dog Spud celebrated his 50th anniversary in 2011. The Dulux brand values remain true to its founding principles: Inspiring, Uplifting, Authentic and above all a trusted friend that can be relied on for every occasion.

For over 10 years Valley have been upholding these principles and taking the Dulux message to the shopper in the highly competitive DIY and trade sectors. By bringing colour to life and by establishing itself as a ‘decorating partner’ the Dulux approach enables the brand to demonstrate that it is there to help consumers at each stage as they transform their home.

Valley helps ensure that the message is delivered loud and clear at retail.

Dixons

Valley have worked with Dixons Retail Duty Free team to develop, build and install new furniture (tables and wall units) in Heathrow T5 and Gatwick. These stores have been labelled Dixon’s ‘stores of the future’ by their CEO.

The Valley Story

The name behind the world’s leading companies

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Talent Spotting Valley Style

Valleys passionate about recruitment.

Valley knows that one of its most important and valuable assets are its people. They provide the energy, foresight and passion to help drive the business forward. Creative thinkers, technical geniuses and those with the dedication for hard work who have the confidence to stick their head above the parapet with new suggestions are not only welcomed but positively encouraged at Valley.

Many people have long distinguished careers at Valley, as we provide the platform for growth and personal development across anyone of our businesses, in Europe, India and the United States. If you have a talent and the ambition to really make a difference within this exciting and vibrant industry then send in your details and lets have a chat.

It could be the best thing you’ve ever done.

Valley Smart Thinking

Over many years Valley has created a culture and set of principles that is at the very heart of everything we do each and every day – Valley Smart Thinking.

By using combined intelligent thinking and commercial awareness by some of the most talented individuals in the industry, across all aspects of our business, we look at your project to provide you with sound, honest and impartial advice. We analyse your brief and business challenges, we seek understanding of your stakeholder pressure points, we simplify the complicated and, with brilliant strategy and breakthrough creative, provide compelling solutions that help deliver commercial success and growth for your brand.

We can also apply this approach to existing client designs and ensure that every aspect is looked at for potential improvements in both creative integrity and commercial delivery to help improve your brands BUY MOMENT.

This intelligent approach saved one international brand whose existing designs we looked at, over €500,000 on a 3 year EMEA rollout plan.

For more information why not get in touch

What People Say

Valley is a business built on exceptional service and value. We strive to deliver excellence throughout our company and place the highest value on the unique and rewarding relationships we build with our clients.

We take time to nurture and develop these relationships on the solid foundations of trust, integrity and a thorough understanding of their needs. Whether our clients are looking for innovative solutions or need ideas about new technologies or sources of expertise, we are on hand to provide insight and advice.

Valley advocates have always been our greatest advert. A Valley client is a happy client.

Creative Hubs

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Blacks

Our relationship with Blacks started with an assessment of their existing retail furniture. From this we applied our Smart Thinking philosophy to ascertain what was needed to revitalise the look and feel of this store estate.

With insight in hand we set about designing, developing and delivering what is seen in store today – a retail space that has refreshed the brand and delivered promising new levels of performance. 

Steve White, Group Marketing Director, wrote:
“As always, it’s great to work with a proactive, forward thinking company. It makes life easier. Valley certainly know about the shopper and the retail environment, and execute each project to a great standard.”