O2 bring a whole new meaning to “Talk to the Hand”

Communication company O2 has launched gloves that double as phones, so you can literally talk to your hand.

As the second part of O2’s Recycle collection—the first being its shoes that can be used as phones—the gloves designed by Sean Miles were made of vintage Mui Mui and Pineider gloves together with recycled phone parts.

Dubbed ‘Talk to the Hand’, the Bluetooth-connected gloves contain a speaker unit embedded in the thumb, and a microphone in the pinkie.

Though silly-looking, the gloves come in pretty ‘handy’—pun intended—users not only get to keep their hands warm while they chat, but are also relieved of the hassle of digging for their phones in their bags when a call comes in.

On that note, Miles and O2 are also working on combining phones with handbags.

Talk to the Hand gloves give a whole new meaning to the word “handset”.

“Ryanheir” rebrand…

Well we can’t say we didn’t expect it… Brands have gone Royal Baby crazy. We’re talking temporary rebrands (Ryan”heir”), ads on screens in rail stations (The Sun), parties (Mamas&Papas), online greeting cards (Google), and so much more.

And it’s not just brands linked to children that have got involved. B&Q, Warburtons, Carling and even Mumm have all jumped on the Royal baby marketing bandwagon producing a series of witty ads to run in the weeks following the birth.

Mobile-Controlled Minions Drive DOOH Campaign for ‘Despicable Me 2′

The digital out-of-home marketing campaign for “Despicable Me 2″ has put Minions to work on digital signage screens across Europe.

To promote the theatrical release of the new animated movie, Universal Pictures has kicked off a mobile-controlled and interactive DOOH campaign running on Clear Channel International’s network of shopping mall screens in five European countries —
Finland, France, Norway, Spain and the U.K.

The mall digital signage screens invite shoppers to take control and personalize the on-screen creative featuring the by-now-familiar little yellow Minions from the movie via mobile phones, according to app provider Grand Visual.

The interactive campaign was conceived by Clear Channel, planned and coordinated by TED@MediaCom and powered by an app designed and built by Grand Visual. The creative technology solution links input from SMS or Web apps to prompt more than 30 animated sequences that make up the interactive experience.

The execution features Gru’s mischievous Minions tapping their feet impatiently with the call to action to text a command to see them dance, wrestle, play, build or boogie. Users can text any command along with their name to a shortcode, and seconds later the Minions will act out the instruction accordingly with an on-screen thanks to the named participant.

A campaign management dashboard powers the real-time interaction and personalizes the copy and playout in a mall-specific geo-targeted response. Users also will be rewarded with a text linking them to a copy of their personalized Minion film which they can share socially online.

“From the outset we wanted to challenge convention by taking a traditional medium and turning it into an engagement hotspot for kids, parents and the whole public to have fun with the Minions,” said Neil Wirasinha, vice president of international advertising at Universal Pictures International, in the announcement.

The campaign is running on 259 digital screens in 51 shopping malls across the five countries. The interactive experience is supported by additional static and digital ads in close proximity to participating malls. The DOOH campaign is fully integrated with Universal Pictures’ social and online channels, and an online version of the game replicates the experience at http://www.commandtheminions.com/UK/, according to Grand Visual.

Mariama Jelman, the international associate director at TED@MediaCom, Universal’s international media agency, said, “Using engaging digital out-of-home experiences is a great way to reach families and get them interacting with the film’s main characters. Working in close collaboration with Clear Channel and Grand Visual has a created a truly innovative campaign that will create a real buzz in the shopping malls reaching over 10 million shoppers with a clever memorable campaign that will be further amplified online.”

David Roddick, Clear Channel International’s sales director, said that a creative digital out-of-home execution of this sort shows the medium’s potential to engage, stimulate and interact with an audience via their mobile devices. “It captures the personality of the Minions and brings the movie’s characters to life for cinema-goers of all ages, communicating a compelling message about how much fun the ‘Despicable Me’ franchise is.”

Real time retail marketing at its Royal best.

While the rest of the world was concerned about whether it was a girl or a boy, in the retail sector, social media teams were conjuring up Royal baby tweets and mini campaigns hours before the birth.

Coca Cola tweeted a picture of 2 bottles using their “Share a Coke” campaign with the tag line… wait for it, it’s ingenious… “Share a Coke with Wills and Kate”. That must’ve taken them a while to think up.

Oreo reaped the benefits of real time marketing, tweeting “Prepare the Royal bottle service!” just a minute after the birth and featuring a picture of a baby’s milk bottle with an Oreo and the tag line “Long live the Creme”. This tweet alone received over 600 retweets at press time but managed to cause some controversy- of course.

According to Twitter UK, there were more than 25,300 tweets per minute following the new prince’s birth and since Kate arrived at the hospital, the #Royalbaby hashtag has been used more than 900,000 times!

However, don’t think that the marketing storm is over. Beware, this show of Royal themed marketing is just the beginning. Unilever has created Royal baby themed packs of Persil detergent and fabric softener and there are even rumors from across the pond that Barney’s in New York is selling Royal baby clothes.

It’s official- the retail world, not unlike the rest of the world, has gone Royal baby crazy.