Hello all our Doctor Retail readers! I’ve finally cleared some space to feedback some of my findings from the amazing POPAI Awards held in Paris, Porte de Versailles this year. Armed with my trusty camera I managed to snap away at some distinctive display designs and forms to inspire your own retail marketing campaigns.
Displays representing all sectors were on show this year, however I was particularly attracted to the fragrance and cosmetic designs that showcased some brilliant outside the box design execution, notably the Paco Rabanne Lady Millions gold safe that intrigues and attracts the consumer to brilliant effect. Other displays used harmonious material and lighting applications to emphasize the products on display such as the Samsung Handset desk- subtle yes but extremely effective and stylish with it!
Or how about making a shopping trolley or hand basket made to look stylish? We think this is a very clever way of subconsciously suggesting to the consumer to ‘fill their basket’ full of Veuve Cliequot Champagne – Very simple in its execution but minimalist with it reinforcing the brands characteristics perfectly.
Have a look for yourself and see if you can draw some inspiration for your own brand. If you would like help developing your own In-store Marketing campaigns though come and speak to me.