Always searching for new innovations in retail marketing this month I found myself visiting the Consumer Electronics Show 2011in ‘viva’ Las Vegas. The aim of my visit was simple…seek out new technologies, new trends and new methods of maximising retail presence so that we can build into our own offering here at Valley….CES did not disappoint!
I was snapping away so that I could bring some of these fantastic display ideas back to the UK so please have a look through my album below!
After speaking with a cross section of senior marketing professionals at the exhibition what is clear is that shape & form of exhibition stands will indeed find their way into retail environments across the globe so this really is the prime time to collect ideas for in-store marketing displays.
I also discovered that a large presence of designs on show were influenced by household environments. This may be driven by an ever-growing subconscious desire by shoppers to purchase products that can be easily visualised within their very own homes – essentially triggering positive purchasing behaviour. For instance in regards consumer electronics – putting the TV within a ‘home-styled’ retail display allows the consumer to actually imagine it in their own home..really doing the hardest part of in-store marketing in one swoop!!
I have loads more feedback though so if you would like something more concise on CES 2011 I would be more than happy to send you a presentation of my thoughts. Just drop me an email on firstname.lastname@example.org and I will fire it over!