Innovation Station

I’ve been on my travels again the past few months so apologies for the lack of posts recently! I wanted to showcase some truly inspirational & innovative Retail Fixture magic this week. There seems to be an overriding rule within premium retail environments that interestingly enough contradicts the hustle and bustle of modern day life…that being simplistic design.

These are some stores I personally visited that really caught my attention as retailers that have their fingers on the pulse and how modern day Point of Purchase should be steered. Simple store layouts and fixtures make the shoppers life easier…why? They are less distracted by conflicting messages, they can make informed decisions without feeling claustrophobic and most importantly they are not pressured or over confused into panic buys….Surely making our shoppers feel comfortable within a retail environment will bring long term benefits also with improved loyalty!

Take a closer look and form your own opinion…